DecoHub is a revolutionary brand born with the ambition to experience design in an innovative way.
This is a collaborative project involving numerous studios, where we ultimately created an immersive experience allowing users to explore the space and delve into design proposals as if they were truly there.
Within an architecture designed with AI by Amir Noori, a collection of spaces has been developed by some of the leading designers in our country: Erico Navazo, PuntoFilipino, Alba de la Fuente, Miriam Alia, and Alejandra Pombo were responsible for designing the project's initial spaces. These spaces feature products from highly prestigious brands such as Lladró, Bang & Olufsen, SolidNature, etc.
The biggest challenge of this project was coordinating work with multiple studios dedicated to different disciplines. Within that complex design chain, which stretched from the initial architectural concepts to the immersive platform integrated into the website, our role was multifaceted. On one hand, we had to merge and provide unity and coherence to all the puzzle pieces. On the other hand, we needed to build a dynamic experience with an engaging, coherent, and easy-to-explore narrative for any user. And finally, we aimed to faithfully represent and elevate the designers' proposals to the highest degree. All of this was done in parallel with the technical demands inherent to our field: Programming, debugging, optimization, web integration, UX, etc.
